Dressed for the life you've actually built.

Vivia was born from a simple frustration: why is it so hard to find clothes that look beautiful AND feel comfortable?

Why We Started

We were tired of choosing between looking good and feeling comfortable. Of waistbands that dig in by 11am. Of linen that wrinkles before you finish your coffee. Of trousers designed for bodies that most of us don't have anymore.

So we built Vivia. A brand for women 35+ who are in their prime — living fully, moving freely, and refusing to sacrifice one for the other.

Our Promise

Every Vivia piece is designed with real bodies in mind. High elasticated waists that actually sit right. Fabrics that move with you all day. Cuts that flatter rather than fight your shape.

The Vivia Woman

She knows what she wants. She's been around long enough to stop apologising for it. She wants clothes that work as hard as she does — and look as good doing it. This is her chapter.

hello@vivia.style