Privacy Policy

Privacy Policy

Last updated: May 2025

At Vivia, we take your privacy seriously. This policy explains how we collect, use, and protect your personal data when you shop with us.

1. Who We Are

Vivia is a European womenswear brand specialising in premium linen trousers. When we refer to "Vivia", "we", "us", or "our" in this policy, we mean the entity responsible for processing your personal data.

Contact us: hello@vivia.style

2. What Data We Collect

We collect the following personal information when you shop with us or interact with our website:

  • Identity & contact data: name, email address, phone number, billing and delivery addresses
  • Transaction data: order history, payment information (processed securely by our payment providers — we never store full card details)
  • Technical data: IP address, browser type, device information, cookies and usage data
  • Marketing preferences: your choices about receiving marketing communications from us

3. How We Use Your Data

We use your personal data to:

  • Process and fulfil your orders
  • Communicate with you about your orders, returns, and customer service queries
  • Send you marketing emails if you have opted in (you can unsubscribe at any time)
  • Improve our website and product offerings
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your data on the following lawful bases:

  • Contract performance: to fulfil your orders
  • Legitimate interests: to improve our services and prevent fraud
  • Consent: for marketing communications (you can withdraw consent at any time)
  • Legal obligation: where required by law

5. Data Sharing

We do not sell your personal data. We may share your data with:

  • Shipping and logistics partners (to deliver your orders)
  • Payment processors (Stripe, PayPal, Shopify Payments)
  • Email service providers (for transactional and marketing emails)
  • Analytics providers (to understand how our website is used)

6. Cookies

We use cookies to personalise your experience and analyse website traffic. See our Cookie Policy for full details.

7. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at hello@vivia.style.

8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including for legal and accounting requirements (typically 7 years for transaction records).

9. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. All transactions are encrypted via SSL.

10. Contact & Complaints

If you have questions about this policy or wish to exercise your rights, contact us at hello@vivia.style. You also have the right to lodge a complaint with your local data protection authority.